John Petri
HIGHLIGHTS OF BRANDS SERVED
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SPECIALTIES
• Creative + art direction
• Global brand development
• Strategic vision and storytelling
• Print, digital and point of sale specialist
• Excellent presentation and communication skills
• Marketing strategy
• Team leader who builds positive culture
• Creative liaison for business process communication & development
• Project management
• Cross-functional workflow design
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TECH SKILLS
• Adobe Creative Cloud / InDesign, Illustrator, Photoshop
• Adobe Marketing Cloud
• Microsoft / PowerPoint, Word, Excel
• iWork / Keynote, iMovie
• Autodesk / Knowledge in AutoCAD, Revit, 3DStudio Max
• Digital Asset Management
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PROFESSIONAL WORK EXPERIENCE
MANHATTAN ASSOCIATES Atlanta, GA / Creative Director of Shared Services
November 2017 - Present
Manhattan Associates designs, builds, and delivers supply chain, omni-channel, and inventory software.
• Responsible for the creation, collaboration, and execution of varied media assets including strategic and tactical oversight of branding elements/logos, marketing, videos, advertising campaigns and company’s online presence
• Supervise all creative campaigns, contract designers, and other media specialists to ensure integration of the brand vision, and messaging into all tactical creative programs, campaigns, and events
• Expertly manage all aspects of creative editing and work as liaison between Creative and other functional teams
• Collaborate with internal clients to creatively guide campaigns and marketing program efforts to meet targeted requirements while also advancing the company brand proposition
•Assist executives and other senior leaders in defining organizational goals, direction, and strategic plans to ensure brand and message consistency
• Spearhead application of new brand standards for rollout across print collateral, digital / website, and events
MIZUNO USA Atlanta, Georgia / Executive Creative Director
March 2016 - October 2017
Mizuno is a premium performance sports gear manufacturer of equipment, apparel and footwear for baseball, softball, golf, running, volleyball and soccer.
• Oversaw brand content (visuals and storytelling) within all forms of collateral for print, digital, events and point of sale
• Advised creative direction by way of storyboard concepts for photo shoots, video, graphics and events
• Developed style guide direction for teams to ensure campaign look and feel stays consistent in each execution
• Through partnership with Miller Zell, designed and oversaw the Mizuno Experience Center — Mizuno’s first and only retail store
• Provided creative strategy and leadership for the generation of Mizuno USA’s brand story and connected cross-functional teams including insights, product development and marketing to align with direction
• Built, directed and managed the in-house creative team of seven people to function like a design agency
• Guided creative team’s efforts to: stay on strategy, be visually consistent, adapt to business results, while delivering on time and on budget
• Selected and engaged external resource partners ranging from agencies, production teams, photographers and video teams
• Installed core cross-functional, business processes through a series of product and go-to-market briefs for seamless collaboration between all key stakeholders
• Created ideas for events, partnerships and products which grew brand awareness and increased profit
Key Mizuno team accomplishments:
• 86% bottom line improvement for a business facing significant macro-economic challenges
• 154% increase in total business unit contribution across four distinct business units
• 24% reduction in total company expenses
• 5% point increase in product portfolio gross margin (e.g. 35% - 40%)
• 19% growth in Ecommerce (highest annual growth for Mizuno)
• Achieved +1M consumers across social media platforms (new company social media achievement)
INTERFACE Atlanta, Georgia
August 2005 - March 2016
Interface is a recognized design leader and the world’s largest carpet tile manufacturer.
Design Director October 2007 - March 2016
• Built global brand through creative and design strategy (AMS, EMEA, APAC), setting asset standards for print and digital graphics, photography, video, computer generated imagery, campaigns, etc.
• Selected as the Business Process Owner for organization’s digital ecosystem
• Used strategic vision to select best in class platforms / techniques which increased ROI and enhanced customer experience
• Created business transformation and cross-functional change management process which involved multiple suites of creative design tools and marketing systems for a variety of creative departments globally
• Built an internal creative agency atmosphere through global collaboration on design and marketing objectives with Senior Officers / Management, Product Development, IT, Marketing and Sales
• Implemented a digital asset management archive and social channel solutions
• Developed creative website strategies that connect digital tools to customers and tracking activity through CRM
• Defined creative technology, requirements and capabilities while helping build business case and project charters
• Hired, trained, led, managed and evaluated a team of four internally and external creative resource staff
Key Interface team accomplishments:
• Developed internal Global Brand Standards — trained and rolled out to global constituents
• Successfully launched a digital Asset Management System for marketing, sales and customers
• Built and launched a digital library of Interface’s modular carpet tiles for customers to design floors in their software
• Created cutting-edge 3D fly through’s of digitally rendered rooms featuring new product carpet installs and a self-controlled remote experience where the user could change out designs
Senior Graphic Designer April 2007 - October 2007
Graphic Designer August 2005 - April 2007
• Collaborated with external partners to design print and digital campaigns
• Defined color management workflow process
• Produced creative storyboard concepts for visual art direction
• Designed and coordinated customer experience center (displays, presentations, large print, installations, etc.)
• Partnered with account executives to produce engaging sales presentations
CRAWFORD MIKUS DESIGN, Atlanta, Georgia / Graphic Designer
May 2003 - August 2005
Crawford-Mikus Design is a creative design and marketing agency.
Gained extensive commercial print knowledge and skill designing and managing digital and print projects for clients such as Coca-Cola, Blue Cross Blue Shield, McKesson, Saks Fifth Avenue, Sonic, and others
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EDUCATION
BFA, Graphic Design May 2003
The College of Saint Rose, New York